вторник, 29 мая 2012 г.

Direct as an alternative to SEO or again on Yandex



Even beginners know what the user more confidence in the sickle, and then responds to the context. Even seen the figures, according to which direct misses up to 70% in favor of targeted queries sickle - people just do not click on ads. In fact, even worse results. Through a crescent analyst orders out that the conversion in the context of five times worse than the search. T. e. after going back to the client or the search, to make an order, or simply not responding to the site, which went.

Of course, this reason may be poorly drafted the declaration and the weak relevance of contextual issue, but the fact remains - conversion in the context of less. So what? .

SEO in any form except for its part, is really related to the improvement in form and content of the site is often a violation of the license search. This pumping is a reference in the first place. And peretoshnenie keys, and reoptimization site. In fact, SEO, as it is, it does not improve the site, but an attempt to guess the search engine algorithms to maximize them to meet. The more closely manage to guess, the higher your site, the longer and more stable than it is in their positions. Thus, a word about ' improving the quality of the site ', published on the website Yandex, are nothing more than a call to the air as a reference point to work with the site before, and now he is his behavior, and Yandex.

Example? . After ten (! ) Years, when this third level domain is already included in the UC, DMOZ, received thousands of inbound links to various resources, and earned the right to be separated in the base of the root domain, Yandex impose a sanction, because the root domain was replaced by the owner and . My client has become hostage to the absurd situation in which there is no fault of his. Correspondence with Plato allowed to return the domain to one page, but the ACS retained, but the situation itself is fully explained to the problem of off site out top in a couple of months before. In fact, our negotiations were limited to what a client needs some kind of fright Now throw your trust on the third level domain domain of the second zero.

Another example? . I have a site that cloned blunt in the other two domains. In spite of full compliance with the content - the cloning of mirror is a simple script for the user experience in ancient times to bypass filters at their workplaces - all three sites in the index for 50 - 200 thousand. page. Ershtvoyumet, yes there is even explicitly states that ...

Another example? . In principle, it is clear reluctance to let Yandex in the top few sites one owner. But it beat the index of these sites? . Just for the affiliate cut all the pages except the home to dozens of sites that have non-overlapping nuclei queries. As a result, lost a lot of transitions from low.

How does all this offset? . Or are you all sitting there with no traffic and clients, or go into the context of. Nevertheless, short-term experience of cooperation with the remote arbitrazhnikom showed that three pounds, merged with the context, simply can not bring a single client. But though the numbers on the meter jerk.

The basic scheme of promotion today Yandex like doves. You do something, break up, then - as the starting point Yandex, there is no problem to determine the optimized - followed by sanctions and rollback. Then he continued the pressure and at one point breaking. T. e. is, as in ancient times, the competition budget. I was shocked that the average campaign vebeffektore includes more than thousands of links - and it is still considered insufficient. But somehow I get around 3.5 hundred. So the price control for the quality of transitions, t. e. for transitions from the search is growing. Now one transition costs me roughly 0. 5rublya. Even a year ago it was possible to attract traffic to 0. 3rublya. This context is even cheaper, but when compared with the conversion, it is much cheaper - but for how long?.

In the narrow niches with low cost traffic to the client context has long been caught up with the search. Yes, in most VC woofer is better to spend 6tys. per month on the context, than on the promotion of. The main competitor of optimizers are not mladooptimizatory and aggregators, and the context. And the situation has changed since just one year. Themselves SEOs are moving to the combined scheme (for the sake of peace clients) and a gradual increase budgets.

There is still terra incognita, where Yandex and generally find the way commissioned - the social network. But there the rules of the game. And here I am not about invaytinge, the era is essentially completed. We will learn.

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Out of interest in the film: Sasha Prokudin trying to start. sell subscriptions to the blog. But so far won only freeloaders. Seoshteyn wrote wonderfully literate post. the basics of tourism. ( who do not know, he is now an employee in this field ). Everyone who wanted to know how it works, now know. Except for the nuances of the scheme described is true.

понедельник, 28 мая 2012 г.

sunny Italy



The group turned out interesting and varied, as many as nine people - all athletes, handsome, and a drink are not fools =).

For en-route driving snow was enough, but for ofpista enough, especially since the snow was melted, and just was not puhlyaka.

During the eight days were passed:.



  • Cervinia - no check- in Zermatt, t. to. it hung thick clouds.


  • La Thuile - skiing without the active in La Rosière, t. to. there also was no sun!.


  • Courmayeur -, respectively, with lunch at Mont Blanc'om =).


  • Pila - reminded the mountain circus Kirovsk =).


  • Monte Rosa - particularly liked skirout with chic clumps between the rocks.


  • La Rosière - with the sun and we came here! .


  • Via Lattea (Sauze d'Oulx and Sestriere) - march 180km in one overlooking pine was a success, although it was too hot.


  • Zermatt - and how without it? .


By the evening of the eighth day with us in the valley came the clouds and the rain, but by the time we have enjoyed the Italian cuisine at a local restaurant.

Just think, is just the day before sat on the alpine snow in the sun, his arms broke off chunks of Camembert cheese and relish stuffing them into his mouth. And all this with a view to. Matterhorn. Beauty Shoot.














The group covers a ski Mont Blanc.